VIP 2026 Program

2026 On Premise Opt In Contract

Liftoff Distribution | DMV Territory

Mainline $42.00 / case
(540) 395 7455 dthomas@liftoffdc.com
Program Terms
What Accounts Agree To
By opting in to the VIP program, accounts commit to the following standards in exchange for discounted pricing.

Account Agrees To:

✓
Purchase Red Bull exclusively from the distributor specified below
✓
Sell Red Bull as the exclusive Energy Drink at all times during the terms of this agreement
✓
Display available Red Bull point of sale equipment
✓
Purchase Red Bull Energy Drink and Red Bull Sugarfree every 90 days
✓
Not sell or market other beverages or food products from other brands that manufacture or distribute an Energy drink under its main brand identity

Account Understands:

✓
Price to retail is subject to change with 30 days' notice
✓
Failure to comply with merchandising or purchase requirements at anytime may result in termination of this agreement as set forth below
Choose Your Tier
5 VIP Pricing Tiers
Select the tier that fits your account. Higher tiers unlock greater discounts and more program benefits.

Classic

-$1.50 /case
$40.50 per case

Premium

-$2.50 /case
$39.50 per case

Elite

-$3.50 /case
$38.50 per case

Deluxe

-$4.50 /case
$37.50 per case

Select

-$6.00 /case
$36.00 per case
Tier Breakdown
Requirements by VIP Tier
Each tier has specific requirements. The higher the tier, the greater the commitment and savings.
Requirement Classic Premium Elite Deluxe Select
Account CarriesRed Bull + Sugarfree
Customer CarriesRed Bull, SF + 1 Edition
Menu ListingIn outlet + online delivery platforms
Cooler PlacementVisible near checkout or back bar for Red Bull products
Drink Feature + Messaging
Full Can Serve to Patrons
Product Lineup
Approved Red Bull Editions
All approved SKUs available through Liftoff Distribution for the 2026 program year.
Original
Sugarfree
Red Edition
Yellow Edition
Coconut Edition
Pink Edition
Pink Edition Sugarfree
ICED Edition
ICED Edition Sugarfree
Amber Edition
Sea Blue Edition
Amber Edition Sugarfree
Green Edition
Peach Edition
Peach Edition Sugarfree
Equipment
Cooler Options
Free cooler placement for qualifying VIP accounts. All coolers are Red Bull branded and provided at no cost.
❄️
Baby Cooler

ECO HD (18 can)

❄️
Mini Fridge

ECO RB1 (46 can)

❄️
Counter Top

ECO CT1 (24 can)

❄️
Slim Cooler

ECO SC1 (60 can)

❄️
Standard Cooler

ECO RB2 (95 can)

❄️
Large Cooler

ECO RB3 (136 can)

❄️
Double Door

ECO RB4 (192 can)

❄️
Open Air

RB Open Display

Terminal Online
Checkout
eBOB-2 Payment Terminal
Select Red Bull products, enter business details, and checkout securely via Stripe.
Snapshot saves order as PNG | Stripe checkout pre-fills your items and total
Get Started
Opt In to VIP 2026
Fill out the form below and your Liftoff Red Bull representative will reach out to finalize your VIP agreement.

VIP Assistant

Ask about the 2026 VIP Program

Hey there! I can answer questions about the 2026 Red Bull VIP On Premise program, including tiers, pricing, coolers, and requirements. What would you like to know?