2025 Program
On Premise VIP & Cooler Program
Drive energy drink sales with Red Bull as your exclusive partner.
Weekly delivery, no contract, and discounted VIP pricing when you merchandise the brand.
✓No contract
🚚Free delivery on qualifying routes
⭐VIP tiers: Classic • Premium • Elite • Deluxe
Darrell Thomas • On Premise Virginia
|
dthomas@liftoff.com
|
(540) 395-7455 • call or text
2025
On Premise Opt-In Contract
📍Washington DC • Maryland • Virginia
🥤Bars • Restaurants • Hotels • Venues
Mainline on premise
$42.00
per case • 24 × 8oz cans
This is the standard Red Bull 8oz on-premise price before VIP discounts.
All tiers below are built as discounts off this base.
$40.50 / case
−$1.50 case discount
Built on core execution. Red Bull Original and Sugarfree kept in stock with basic
merchandising. A simple way to step into the VIP program.
$39.50 / case
−$2.50 case discount
Includes Original (ED), Sugarfree (SF), and menu listing with a branded Red Bull
cooler visible to guests—ideal for high-volume bars and restaurants.
$38.50 / case
−$3.50 case discount
Adds any approved 8oz Edition flavor alongside ED & SF, with featured menu
placement and cooler visibility. Designed for outlets fully championing Red Bull.
$37.50 / case
−$4.50 case discount
Our top tier. All Elite requirements plus branded drink features and ongoing
Red Bull messaging. Maximum support and our strongest pricing.
Red Bull Original
Sugarfree
Yellow Edition
Coconut Edition
Red Edition
Blue Edition
Sea Blue Edition
Pink Edition
Amber Edition
Green Edition
Winter Edition – Apple Ginger
Account agrees to:
- ✓Purchase Red Bull exclusively from the distributor listed on the agreement.
- ✓Sell Red Bull as the exclusive energy drink at all times during the term of this agreement.
- ✓Display available Red Bull point-of-sale and merchandising equipment.
- ✓Purchase Red Bull Energy Drink and Red Bull Sugarfree at least once every 90 days.
- ✓Not market or sell competing energy drink brands under their main brand identity.
Account understands:
- !Retail pricing may be adjusted with a minimum of 30 days’ notice.
- !Failure to maintain merchandising standards or purchase requirements can result in removal from the VIP program and loss of discounts.
Account carries Red Bull Original + Sugarfree
Customer menu carries Red Bull SF + at least one Edition
Menu listing (in-outlet & delivery platforms)
Cooler placement near checkout or back bar
Drink feature & branded messaging
Savings per case by VIP tier
−$1.50
−$2.50
−$3.50
−$4.50
Baby Cooler 2020
Height 21.85″
Width 11.61″ • Depth 14.37″
Capacity: 20 cans
Perfect for tight bar tops and host stands.
High BrandedBar Top
Branded Cooler (Small)
Height 16.5″
Width 13.5″ • Depth 15.5″
Capacity: 30 cans
Ideal for small bars and service stations.
High BrandedCompact
Big G 2020
Height 30.3″
Width 18.4″ • Depth 19.4″
Capacity: 130 cans
Large-format statement piece for high-volume outlets.
High BrandedHigh Volume
Branded Cooler (Medium)
Height 23″
Width 15.6″ • Depth 17.3″
Capacity: 78 cans
Strong visibility for front-of-house or bar back use.
High BrandedA-Top / A-Image
Vertical Back Bar Cooler
Height 24″
Width 9.8″ • Depth 14.2″
Capacity: 21 cans
Designed to slide into tight back-bar spaces.
Back BarHigh Image
360 Style Small
Height 24.8″
Width 15.35″ • Depth 15.35″
Capacity: 50 cans
New design with full 360° visibility and strong branding.
360° ViewHigh Image
Back Bar Cooler
Height 10.24″
Width 23.43″ • Depth 13.19″
Capacity: 26 cans
Low-profile cooler for back bar or under-counter use.
Back BarLow Profile
Shelf Cooler
Height 9.6″
Width 20″ • Depth 10″
Capacity: 12 cans
Great for concession stands, counters and tight shelf spaces.
ShelfCompact
Skin options (subject to availability)
White Brick
Chesterfield
Black Leather
Mad Max
Plant One
Glowing Edges
Style
Bowery
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