LIFTOFF DISTRIBUTION
2026
ON PREMISE VIP PROGRAM
Red Bull • On Premise VIP & Cooler Program
📍 Washington DC • Maryland • Virginia
✓ No Contract
🚚 Free Delivery on Qualifying Routes
⭐ VIP Tiers: Classic • Premium • Elite
Why VIP? View Pricing Sign Up Now
Darrell Thomas • On Premise Virginia | [email protected] | (540) 395-7455
PROGRAM OVERVIEW

Drive Energy Drink Sales

Partner with Red Bull as your exclusive energy drink. Weekly delivery, no contract, and discounted VIP pricing when you merchandise the brand. Choose the tier that fits your outlet today and grow into the next.

🥤
Bars • Restaurants
🏨
Hotels • Venues
📈
Boost Sales
🎯
VIP Support
ASM PITCH

Why VIP?

Partner with the #1 energy drink brand and boost your sales with proven results.

📊
+$8.1B
Energy Drink Market Growth

Forecasted to grow +35% through 2028

🏆
$7.8B
Red Bull Brand Value in the US

#1 selling single serve beverage brand

🎯
#1
Point of Entry Brand

#1 in Dollar & Unit share to Energy Category

🎨

Why purchase additional Red Bull flavors?

+22%

Red Bull Energy Drink customers see a +22% increase in sales when they bring in Sugarfree

+17%

Red Bull Energy Drink + Sugarfree customers see a +17% increase in sales when they bring in an Edition

📋

Why put Red Bull on my menu?

+18%

Listing Red Bull as a Standalone item & mixed cocktail increases sales by +18%

✓ Include a visual of each individual can to drive awareness and sales
❄️

Why place a Red Bull cooler?

+18%

Customers see an average increase of +18% in sales when they place a Red Bull cooler at eye level

47% of consumers recall seeing a Red Bull cooler
13% of consumers state that seeing a Red Bull cooler influenced their purchase decision
🎪

Why feature Red Bull point of sale?

+10%

Red Bull point of sale increases sales by +10%

✓ Featuring product messaging engages consumers with both value and convenience
🥫

Why serve the full can?

+21%

Serving the full can increases sales by +21%

✓ The Red Bull can is the #1 source of awareness to consumers
Always served with the can
Source: Mintel Projections | Circana | RBNA Depletions Data | Numerator
2026 PRICING

On Premise VIP Pricing

Start with standard on-premise case pricing and unlock deeper discounts by stepping up your Red Bull execution.

Mainline On Premise
$42.00
per case • 24 × 8oz cans

Standard Red Bull 8oz on-premise price before VIP discounts.

TIER 1
CLASSIC
$40.50 /case
−$1.50 case discount

Built on core execution. Red Bull Original and Sugarfree kept in stock with basic merchandising. A simple way to step into the VIP program.

  • Red Bull Original + Sugarfree in stock
  • Menu listing (in-outlet)
  • Basic merchandising support
  • Purchase every 90 days
TIER 2
PREMIUM
$39.50 /case
−$2.50 case discount

Includes Original (ED), Sugarfree (SF), and menu listing with a branded Red Bull cooler visible to guests—ideal for high-volume bars and restaurants.

  • Red Bull Original + Sugarfree
  • Menu entry (in-outlet + online delivery)
  • Branded cooler placement on back bar
  • Enhanced merchandising support
TIER 3
ELITE
$38.50 /case
−$3.50 case discount

Adds any approved 8oz Edition flavor alongside ED & SF, with featured menu placement and cooler visibility. Designed for outlets fully championing Red Bull.

  • Red Bull Energy, SF + 1 Edition
  • Menu entry (in-outlet + online delivery)
  • Premium cooler placement
  • Maximum merchandising support
PRODUCT LINE

Approved 8oz Editions

Editions availability varies by market. Your LiftOff rep will confirm which flavors qualify for VIP tiers.

Red Bull Original
Sugarfree
Yellow Edition
Coconut Edition
Red Edition
Blue Edition
Sea Blue Edition
Pink Edition
Amber Edition
Green Edition
Winter Edition
LIMITED
Peach Edition
NEW
ICED Edition
NEW
OPT-IN CONTRACT

What The Account Agrees To

The VIP program is simple: keep Red Bull looking great, keep core SKUs in stock, and make us your exclusive energy drink. In return, you receive ongoing discounts and support.

📦

Purchase Requirements

Purchase Red Bull Energy Drink and Red Bull Sugarfree at least once every 90 days to maintain VIP status and discounts.

⚡

Exclusivity Agreement

Red Bull must be the exclusive energy drink brand sold at your location during the contract term. Purchase exclusively from LiftOff Distribution.

🎯

Merchandising Standards

Display all available Red Bull point-of-sale equipment and marketing materials to maximize brand visibility.

❌

Brand Protection

Do not sell or market beverages from brands that manufacture energy drinks under their main brand identity.

Account Understands:

  • Retail pricing may be adjusted with a minimum of 30 days' notice
  • Failure to maintain merchandising standards or purchase requirements can result in removal from the VIP program and loss of discounts
EQUIPMENT OPTIONS

Red Bull Commercial Coolers

Choose the right cooler footprint for your bar, back bar or checkout. All coolers are branded to highlight Red Bull and sized by volume and visibility needs.

❄️
Baby Cooler 2020
Height 21.85" • Width 11.61" • Depth 14.37"
20 cans
Bar Top High Branded
🧊
Branded Cooler (Small)
Height 16.5" • Width 13.5" • Depth 15.5"
30 cans
Compact High Branded
🏔️
Big G 2020
Height 30.3" • Width 18.4" • Depth 19.4"
130 cans
High Volume Statement Piece
📦
Branded Cooler (Medium)
Height 23" • Width 15.6" • Depth 17.3"
78 cans
A-Top / A-Image Front of House
📏
Vertical Back Bar Cooler
Height 24" • Width 9.8" • Depth 14.2"
21 cans
Back Bar Tight Spaces
🔄
360 Style Small
Height 24.8" • Width 15.35" • Depth 15.35"
50 cans
360° View High Image
➖
Back Bar Cooler
Height 10.24" • Width 23.43" • Depth 13.19"
26 cans
Low Profile Under Counter
📐
Shelf Cooler
Height 9.6" • Width 20" • Depth 10"
12 cans
Shelf Compact

Skin options (subject to availability):

White Brick • Chesterfield • Black Leather • Mad Max • Plant One • Glowing Edges • Style • Bowery • Live Music

GET STARTED

Sign Up for VIP 2026

Complete the form below to join the Red Bull VIP program. Contract period runs through December 31, 2026.

2026 VIP Opt-In Contract

Washington DC • Maryland • Virginia

Selected Tier

Please select a tier above

Account Information

Account Agrees To:

Account Understands:

THIS IS AN AGREEMENT BETWEEN RED BULL'S AUTHORIZED DISTRIBUTOR (DISTRIBUTOR) AND ACCOUNT EFFECTIVE THE DATE OF ACCOUNT'S SIGNATURE, AND CONTINUING UNTIL DECEMBER 31, 2026, UNLESS EARLIER TERMINATED BY DISTRIBUTOR OR ACCOUNT AS PROVIDED HEREIN. UPON NO LESS THAN 30 DAYS' PRIOR WRITTEN NOTICE, ACCOUNT MAY CHANGE ITS PARTICIPATION LEVEL BY SIGNING DISTRIBUTOR'S THEN-CURRENT FORM OF AGREEMENT FOR THE PARTICIPATION LEVEL THAT ACCOUNT PREFERS. EITHER PARTY MAY TERMINATE THIS AGREEMENT WITHOUT CAUSE UPON 30 DAYS' PRIOR WRITTEN NOTICE. EITHER PARTY MAY IMMEDIATELY TERMINATE THIS AGREEMENT IF THE OTHER PARTY FAILS TO CURE A MATERIAL BREACH WITHIN THREE (3) DAYS AFTER RECEIPT OF WRITTEN NOTICE OF DEFAULT. ACCOUNT ACKNOWLEDGES THAT RED BULL NORTH AMERICA, INC. IS NOT A PARTY TO THIS AGREEMENT. RESALE OF THE PRODUCTS TO ANY BUSINESS FOR RESALE OTHER THAN TO END USERS IS STRICTLY PROHIBITED WITHOUT THE PRIOR WRITTEN CONSENT OF RED BULL NORTH AMERICA, INC.